Fruugo feed for Shopify

Fruugo's model is the opposite of a per-country marketplace: one retailer account, one feed, one currency and one language, and Fruugo does the localising: translation into 28 languages and conversion into 31 currencies across 41 countries. The Currency element in the feed therefore carries your currency, not the shopper's, and Fruugo recommends the native currency of your registered country.

If a product ships to fewer countries than your account does, the optional Country element inside Price narrows it: a space-separated include list such as IE FR DE. It ships empty by default, because filling it would quietly narrow a global feed.

Fruugo's published policy is that all data arrives on an automated feed published to a static URL, generated at least daily. Manual upload is not accepted, and the one FTP exception covers only the CSV form. Fruugo then collects the file each time a new version is published; no fixed interval is published, so freshness is your side of the bargain.

That is exactly the model Feedflock is built on: the file lives on a stable URL, regenerated on your schedule as often as every hour, and you hand the URL over once, during onboarding. The account itself is capped at 150,000 SKUs unless Fruugo specifically authorises more.

Every feed passes five stages: a structure check, automated field validation (mandatory fields present and populated, character lengths, unsupported values), an image quality check, manual data validation, and completion. A report per stage names the offending SKUs. The automated stage is where Fruugo's published field limits bite: an image URL over 150 characters is a real example.

Stage four is the one no file can pass on its own: Fruugo's team checks brand usage, categorisation and descriptive content by hand, which is why a partial or wrongly cased category path fails even when the XML is perfect. Fruugo's own cautionary tale is the spreadsheet that rounds a 13-digit EAN into 1.05E+12, a formatting slip that disapproves whole feeds.

There is no shared catalogue to pair into on Fruugo: your record is the listing. What groups a product's variants is a shared ProductId, with SkuId identifying each option, and both values are permanent: never changed, never reused for a new item. EAN is a mandatory universal identifier of up to 14 digits; makers of own-brand, custom, personalised or bundle goods send the literal EXCEP instead, and books switch to ISBN.

The title rules follow from the grouping: a grouped product's title must not mention size or colour (those ride in AttributeSize and AttributeColor) and must never carry condition, price, stock or promotional text. One more gotcha is unique to Fruugo: images are re-fetched only when the file name changes, so editing an image in place never updates it on Fruugo.