MALL Partner feed for Shopify

If you remember MALL as a Central European marketplace, the map has changed. MALL Partner ended in Czechia, Slovakia and Hungary at the end of 2024, and those domains now redirect to Allegro. The programme continues on two sites, Mall.hr and Mimovrste.com, and the partner portal offers a login for exactly those two countries.

For a Shopify merchant that means this feed makes sense when you sell to Croatia or Slovenia. The structure of MALL XML feeds is the same for both; what differs is the category tree, the wording of parameter values, which must be in the local language, and the VAT rates MALL accepts.

MALL does not accept stock in the product feed. Inventory goes into a separate availability feed with three mandatory elements per row: the ID, which must match the product feed's ID exactly (the variant ID, never the group), IN_STOCK as a whole number up to 9999, and ACTIVE. The product feed is fetched every 6, 12 or 24 hours, the availability feed every 15, 30 or 60 minutes, and you choose the intervals in the portal.

Both feeds must be reachable online as XML in UTF-8; MALL does not accept FTP. You paste each URL into its own field in the portal's Feed Settings. One step trips up many new partners: the Save changes button only stores the URL, and the feed is processed only after you press Assign for processing. Feedflock hosts both files on stable URLs and regenerates them as often as every hour.

CATEGORY_ID is not a path or a name but a MALL code such as ED006. MALL publishes its category trees for Croatia and Slovenia as two Excel exports in its knowledge base, open to anyone without a login, with well over 1,600 usable category codes each. You map your product types to those codes once. An unknown code is rejected outright.

BRAND_ID is the technical code of the brand, not its name. You look it up in the partner portal under Products, Brands, or press Create a brand for one MALL does not carry yet, which usually takes two to three working days. The template fills BRAND_ID from the Shopify vendor, which is correct only when the vendor equals MALL's code; otherwise set the code per brand. Beyond the codes, every category has sorting parameters that MALL does not validate: a product with wrong or missing ones is accepted and then simply never appears on the site.

MALL validates the product feed against a schema. Elements out of order or a missing mandatory element produce a validation error, and any element without a value counts as an error too: an optional element has to be removed completely. The template follows the order of MALL's own sample feed and writes optional elements only when they have a value.

Errors show in the portal under Feeds, Statistics, one per product at a time: MALL checks a product until it finds the first problem and moves on, so a second error only surfaces on the next run. Two failures leave no trace at all. A repeated ID loads once and the copies are dropped without a log line, and wrong category parameters hide the product without any message. Images have their own rules: at most 20 per product, at most 2 MB and 2000 × 2000 px each, on a white background.

PRICE is the price including the VAT of the country you sell in, and VAT goes next to it as a whole-number percentage that MALL checks against its own list for that country. There is no currency element: the currency is the site's, and both sites use the euro. RRP, the recommended retail price, is optional in the template and sent as a whole number.

Nothing about delivery cost travels in the XML. Carriers, price or weight levels, the cash-on-delivery surcharge and the free-shipping threshold live in the portal's delivery settings. The feed only says which transport a product pairs with: PACKAGE_SIZE smallbox or bigbox, the weight for weight-based levels, and DELIVERY_DELAY, where 0 means the portal's transport setting applies.