Ad platforms

Tanganica feed for Shopify

Tanganica is a Czech tool that runs your Google, Meta and Bing campaigns for you. You need no ad accounts of your own, just a product feed in the Google Shopping format and topped-up ad credit. Feedflock turns your Shopify catalog into exactly that feed: the seven fields Tanganica requires, the price it insists matches your website, regenerated every hour on a public URL.

Install on Shopify

01 · ShopifyProduct in the catalog

Linen shirt SandNordlin · Men's shirtsSKU-2048 · S–XL

Price

1 290 Kč

In stock

0 pcs

When out of stock

02 · tanganica.xmlUpdated just now

<item>

<g:id>46012345678901</g:id>

<g:item_group_id>8812345678901</g:item_group_id>

<g:title>Linen shirt Sand M</g:title>

<g:description>Breathable linen shirt with a relaxed regular fit.</g:description>

<g:link>https://shop.example/products/linen-shirt-sand</g:link>

<g:image_link>https://cdn.shop.example/img/linen-shirt-sand.jpg</g:image_link>

<g:price>1290.00 CZK</g:price>

<g:availability>out_of_stock</g:availability>

<g:brand>Nordlin</g:brand>

<g:gtin>8594000123453</g:gtin>

<g:condition>new</g:condition>

<g:google_product_category>212</g:google_product_category>

<g:product_type>Apparel & Accessories > Clothing > Shirts & Tops</g:product_type>

</item>

Category mapping

Your product types. The channel's categories.

The channel files offers under its own category tree. Feedflock suggests a category for each Shopify product type and you just confirm. One mapping covers every product of that type, including products you add later.

Full category path in the feed

One mapping per product type

Override per individual product

Shopify typeproducts

Channel category

Men's shirts

Catalog coverage79 %

Feed health

Catch feed issues before Tanganica does.

Before every generation Feedflock checks that every field the channel requires is filled, and, on templates verified against the channel's own spec, that the values fit its rules. Most problems are fixed with one click, without editing products in Shopify.

Feed quality · tanganica.xml

76 / 100

To review: 4

Empty g:description on 7 productsTanganica requires description. It is one of the seven fields it checks for, and stricter than Google, which only recommends it.

Price without a currency code on 5 productsTanganica's rule: the price must include the amount and the currency; its own example is 99.90 EUR. A bare number is a named feed error.

Availability not in English on 4 productsValues like in_stock and the g: field names must be written exactly, in English. Tanganica's help centre says so literally.

All variants share one title on 6 productsTanganica's own sample names the variant (colour and size) in the title, so variants of one product must be told apart.

Setup

Live in five steps

From a bare Shopify store to a listed offer: the whole setup fits into one coffee break.

Create a Tanganica account
Sign up at tanganica.com and pick the country you want to advertise in. Each country is a separate account with its own ad credit.
Install Feedflock and pick the Tanganica template
Add Feedflock from the Shopify App Store and create a feed from the Tanganica template. All seven required fields (id, title, description, price, availability, link and image_link) are mapped from the start.
Map your categories
Match your product types to Google's taxonomy for g:google_product_category. Your own categories go out in g:product_type, the element Tanganica's product exclusions group by.
Paste the feed URL in Settings
In the Tanganica app, open Settings → Upload Products and paste the hosted feed URL. It must be publicly reachable: if your site uses bot protection, whitelist Tanganica's fetcher IP 64.227.71.84.
Add the pixel, campaign and credit
Deploy Tanganica's tracking code, set up your first campaign and top up ad credit to activate it. Products appear 24–48 hours after the first fetch and are approved within 3–5 days.
https://feedflock.appfleece.com/f/demo-tanganica/tanganica.xml

The feed

What the channel receives

tanganica.xml

<item>
  <g:id>46012345678901</g:id>
  <g:item_group_id>8812345678901</g:item_group_id>
  <g:title>Linen shirt Sand M</g:title>
  <g:description>Breathable linen shirt with a relaxed regular fit.</g:description>
  <g:link>https://shop.example/products/linen-shirt-sand</g:link>
  <g:image_link>https://cdn.shop.example/img/linen-shirt-sand.jpg</g:image_link>
  <g:price>1290.00 CZK</g:price>
  <g:availability>in_stock</g:availability>
  <g:brand>Nordlin</g:brand>
  <g:gtin>8594000123453</g:gtin>
  <g:condition>new</g:condition>
  <g:google_product_category>212</g:google_product_category>
  <g:product_type>Apparel &amp; Accessories &gt; Clothing &gt; Shirts &amp; Tops</g:product_type>
</item>

Live preview

Nordlin

Linen shirt Sand

1 290 Kč

Feed fields

g:id

46012345678901

g:item_group_id

8812345678901

g:title

Linen shirt Sand M

g:description

Breathable linen shirt with a relaxed regular fit.

g:link

https://shop.example/products/linen-shirt-sand

g:price

1290.00 CZK

g:availability

in_stock

g:brand

Nordlin

g:gtin

8594000123453

g:condition

new

g:google_product_category

212

g:product_type

Apparel & Accessories > Clothing > Shirts & Tops

The channel

Google, Meta and Bing from one place

One feed powers Performance Max, Shopping and Dynamic Search Ads on Google, Dynamic Product Ads and Advantage+ Shopping on Meta, and Performance Max, Shopping and DSA on Bing, plus Criteo campaigns. Tanganica builds and optimises them all from your product data.

No ad accounts of your own

Campaigns run in accounts Tanganica manages, so you don't need a Google Ads or Meta Business setup at all. You top up ad credit, set a campaign, and Tanganica's pixel-driven optimisation does the rest.

Your catalog decides what gets advertised

Products and categories you exclude never burn credit. Tanganica's Products section filters and excludes by category, and a sold-out product can be switched to Do not advertise instead of attracting paid clicks.

The feed

Google Shopping XML trimmed to what Tanganica documents: RSS 2.0 with the g: namespace, and all seven required fields mapped from the start
g:price carries the amount your shop actually charges, with its currency code (1290.00 CZK). Tanganica's one price rule is that it must match your website, so there is no g:sale_price guessing
Titles tell variants apart by default: product title plus variant title, exactly like Tanganica's own sample feed
Availability goes out in the literal English spelling Tanganica requires (in_stock / out_of_stock), and sold-out products stay in the feed; you switch them off in Tanganica, not in the file
Category mapping against Google's taxonomy for g:google_product_category, plus g:product_type with your own categories, which is what Tanganica's by-category exclusions work with
The readiness check lists every variant missing a required field before you paste the URL anywhere
A public URL hosted and regenerated every hour, with fetch tracking that shows when Tanganica last downloaded the file

Deep dive

A Google feed, literally

XML only, in the Google Shopping format. Heureka or Zboží.cz feeds are explicitly not compatible
Seven required fields: id, title, description, price, availability, link, image_link
Field names and values are literal English: g:id, in_stock
description is required, stricter than Google, which only recommends it

Technical details

Tanganica says it four different ways: the feed must be XML in the Google Shopping format, and feeds for Heureka or Zboží.cz are not compatible. The document is RSS 2.0 with Google's g: namespace, one item per product or variant, and the required set is quoted on Tanganica's own error page: id, title, description, price, availability, link and image_link. Note the description: Google merely recommends it; Tanganica requires it.

Names and values are literal: field names like g:title and values like in_stock are written exactly, in English. Tanganica's sample is a subset of what Feedflock sends; item_group_id, product_type, google_product_category and additional images are all Google attributes that matter in the ad accounts the feed ends up in.

The one price rule that matters

The price must include the amount and the currency: Tanganica's example is 99.90 EUR
It must match the price on your website: Tanganica's words, not Google's convention
That is why the feed carries no g:sale_price: a discounted product advertises the price it actually sells at
VAT basis and decimals follow Google's rules downstream

Technical details

Tanganica states a single price rule: the amount and the currency, and it must match the price on your website. A Google-native feed would put the compare-at price in g:price and the discounted one in g:sale_price. But Tanganica's sample has no g:sale_price at all, and a compare-at price in g:price would advertise a number your shop does not charge.

So the Feedflock template takes the literal reading: g:price is the price your shop charges, currency code attached. If a discount runs, the discounted price is what goes out. Everything else about the price (VAT included, decimal places, the target country's currency) follows Google's rules, because a Google account is where the feed lands.

The feed is one of four steps

A perfect feed advertises nothing without the tracking code, a campaign and ad credit
Products appear 24–48 hours after the first fetch; approval takes 3–5 days
Statuses are itemised per product: Approved, Denied, Pending, Not Advertised, Invalid
Exclusions live in Tanganica's Products section, by product or category

Technical details

Tanganica's own setup list is four steps: upload products, add the tracking code, set up a campaign, top up ad credit. The pixel, a Google Tag Manager container, is a hard requirement, because it is what optimises the campaigns. The feed alone does nothing without the other three.

After the first fetch, products take 24–48 hours to process and 3–5 days to approve, and Tanganica's Products section shows a per-product status with the reason for every rejection. That is also where exclusions live: switch a product or a whole category to Do not advertise. The first reason Tanganica gives for doing so is a sold-out product.

On Shopify you have a choice

Tanganica ships a native Shopify integration that syncs the catalog without any feed
It is the recommended path during onboarding, and sets up tracking automatically
Use the feed when you want to control which products go: selection, filters, category mapping
The feed-URL field stays available either way (Settings → Upload Products)

Technical details

If your store runs on Shopify, Tanganica offers a native integration that reads your catalog directly, with no XML feed and no manual tracking code. It is the recommended option in the onboarding flow, and for a store that simply wants everything advertised, it is the smaller job.

The feed earns its place the moment you want control: Feedflock's product selection decides what is advertised at all, filters trim variants, and category mapping shapes what Tanganica's by-category exclusions can target. The feed-URL field is not removed for Shopify stores, so both paths stay open, and you can switch at any time in Settings.

The takeaway

One feed in the exact format Tanganica asks for: Google's, trimmed to seven required fields, with a price that always matches your website. Your Shopify catalog stays the single source of truth, and every fetch Tanganica makes reads it as it is.

Claude · ChatGPT

Or set up your Tanganica feed in chat

Connect Feedflock to Claude or ChatGPT and ask. It creates the feed as a draft, maps your categories to Tanganica's own tree and tells you what is still missing. You approve every change.

How it works →

feedflock · mcp

Create a Tanganica feed for my store and map my categories.

I'll create it as a draft and show you each change before I make it.

FAQ

Not a marketplace and not a price comparison site. Tanganica is a Czech tool (run by abugo.com) that launches and manages Google, Meta and Bing campaigns on your behalf, in ad accounts it owns. Your product feed is the source those campaigns are built from.

No. Tanganica states plainly that Heureka and Zboží.cz feeds are not compatible and that it accepts only XML in the Google Shopping format. The Tanganica template in Feedflock is exactly that format, trimmed to what Tanganica documents.

Processing the feed takes 24–48 hours, and products are approved 3–5 days after the first processing. How often Tanganica re-fetches the feed afterwards is not published; Feedflock regenerates the file every hour, so every fetch reads current prices and stock.

Tanganica's sample feed has no g:sale_price and its one price rule is that the price must match your website. So g:price carries the amount your shop actually charges: when a discount runs, the discounted price is what goes out, never a compare-at price you do not charge.

Not necessarily: Tanganica's native Shopify integration syncs your catalog directly and sets up tracking for you. Use the feed when you want to decide what gets advertised (Feedflock's product selection, filters and category mapping), and the native app when you just want everything.

Tanganica lists 21 European markets: Czechia, Slovakia, Poland, Germany, Austria and more. Each country is a separate Tanganica account with its own ad credit, so you create one feed per account.

Two places, for two jobs. In Feedflock, product selection filters include or exclude by collection, tag and other rules, so a product never enters the feed. In Tanganica's Products section you switch a product or category to Do not advertise, handy for sold-out products, which stay in the feed marked out_of_stock.