Fnac feed for Shopify

Fnac's country model is one Shop ID per market, not one shop with several sales channels. You pick the market when you create the account (France, Belgium, Spain or Portugal), and a second market means a second shop with its own feed pair. Prices are euro on all four.

Content creation is gated twice. Only qualified sellers may create or update product content at all, and only on Fnac France and Fnac Belgium; on Fnac Spain and Fnac Portugal products are created from an Excel file via the account manager, and offers attach to the existing catalogue. Belgium is bilingual: content goes in French and Dutch, with separate columns for each.

The products import has a hard rule: when any of SKU, EAN, Libellé or Typologie is missing or empty, Fnac rejects the entire file. One blank EAN fails every row, not just its own. The fill list adds the brand (Constructeur vendeur), the description (Description complémentaire) and the main image (Visuel principal), and the optional surface covers up to four selling points and secondary images.

The account generates a per-category Excel template (Imports → File template) whose Criteria tab documents each column's expected type. Treat it as the authority and reconcile the headers on the first import, then read the import History for the error report. Content belongs in the market's language, and Fnac wants size and colour variations in the title itself.

The offers file is Mirakl's standard OF01 table with Fnac's rules layered on. Offers attach to products by EAN, and the product must exist and be validated first: an offer for an EAN Fnac does not know fails with ERR_026 “Product not found”. price carries the regular price, the compare-at price while the variant is on sale, and Fnac does not publish products priced under 0.89 €.

Fnac does not take a full-overwrite import: it applies the diff against the last successful publication. A row that disappears keeps its last quantity live, so a sold-out variant belongs in the file with an explicit quantity 0. Deleting a row is what the update-delete column is for. The only delivery-shaped column is leadtime-to-ship, the days until the carrier gets the parcel, capped at 25; carriers and shipping fees are configured in the account.

The onboarding requirements go beyond paperwork. You register on the Fnac Darty marketplace portal with a Trade Register entry and VAT compliance, but the requirement that decides fit for most foreign merchants is after-sales service in French, and it applies whatever market you sell on.

Two operational details live outside the feed. Carrier mapping is mandatory on Fnac, with unlisted carriers falling back to “Other”, and orders carry a country-of-dispatch declaration at acceptance for VAT purposes. Promotions with a capital P (Promo type, start and end) are operator attributes configured in the account, and a “sales” promo must fall inside the legal French sales periods; the feed's discount columns are the plain date-bounded kind.