Pazaruvaj.com feed for Shopify

Pazaruvaj pulls one file from a URL you host: XML or CSV, downloaded every day after 17:00, with changes visible the next day once your PPC balance is positive. There is no API and no upload: the URL is the whole integration.

New products take 5–8 working days: a content team places the category by hand and only then does the offer merge with identical ones. Until then it appears at the bottom of search, without an image. Feedflock regenerates the file on your schedule, as often as every hour, on a URL that does not change, and the group confirms that changing only the URL costs nothing.

The Árukereső group is one of the few comparison sites that wants two prices in every product: price, the gross consumer price including Bulgarian VAT, and net_price, the price without it. Bulgaria has priced in euro since 1 January 2026, so the shop must price in EUR (the feed converts nothing), and the price is written plain: the rule against a currency suffix survives from the pre-euro Bulgarian page, whose example reads literally «450.00, без допълнение „Лв“»: no suffix, no thousands separator.

The last Bulgarian spec page predates net_price, but the group's current page lists it as mandatory and a feed missing a mandatory field is rejected whole, not partially. The template therefore requires it and derives it from the feed's tax settings: 20 % for Bulgaria by default, your own Shopify rate when it differs, with overrides for reduced-rate collections. The optional currency element is emitted as EUR, which disambiguates the prices during the lev-to-euro transition.

Delivery_Time is the working days from order to the customer's door, as a single maximum, never a range. Valid formats are a bare number, the number with "дни" or "работни дни", and NO. The display buckets are fixed: 1 shows as в наличност, 3 as "до три дни", 7 as one week, 14 as two. And unlike every Heureka-family feed, in stock here is 1, not 0. The template derives it from Shopify availability so the habit cannot slip through.

Delivery_Cost is one nationwide home-delivery price, the same regardless of weight or order value, or the word Free, безплатно, безплатен or безплатна. The group's format table names 0, ranges and "from" prices invalid, and locker or pickup-point prices may not go in the field at all. Leave it empty and the Partner Portal's delivery fee table applies instead, which is why the template's default is empty.

Pairing is human-in-the-loop: the group's content team places every category by hand, and offers merge onto a product card by category, manufacturer, name, ProductNumber and EAN. The group's modification page is blunt about stability (every change counts as a modification, even a single character), and a changed pairing value drops the offer from the merged page until it is processed again.

The identifier is stricter still: never change it, never reuse it for a different product. The template keeps it on the variant SKU with the variant ID as fallback, both stable. And the category in the feed is your shop's own path, levels separated by ">". Pazaruvaj publishes no tree to download, so a descriptive, unmistakable path is the fastest thing you can hand their content team.