Geizhals feed for Shopify

Geizhals reads one merchant price list, the Preisliste, for all three of its sites. It prefers simple text exports: one article per line, one field per column, separated by an unambiguous delimiter such as a semicolon. XML (a Google Shopping feed works) and Excel files are also accepted, and an existing Google feed URL is a legitimate alternative to this template.

The mechanics are refresh-friendly: the URL must be static, the file is checked every 10 minutes, and Geizhals asks that your server sends Last-Modified or ETag headers and answers HEAD requests, without caching. Feedflock renders the CSV in the sample's exact dialect (UTF-8, semicolons, every cell in double quotes) and hosts it on a stable URL it regenerates every hour.

Geizhals' spec page lists its fields by meaning, and five of them carry no “recommended” or “optional” tag: a unique article number per article, the product name, the manufacturer, the gross price and a deep link to the order page. Everything else is labelled empfohlen or optional.

Recommended is not the same as unimportant. EAN, manufacturer code and the category path are the fields Geizhals says can be essential for assigning your products to the articles on Geizhals, because its catalogue is editorially maintained and matching is partly done by people. Feedflock maps all of them: the barcode field for EAN, a metafield for the MPN, and your own product type as the category path.

Every price must be a Bruttopreis, including all taxes and fees, written in euro with no currency sign and no thousands separator. The prose never names a decimal separator, but the official sample uses a dot with two decimals, and so does the template.

Shipping lives in per-country, per-payment-method amount columns: the sample carries Versand AT Vorkasse and Versand DE Vorkasse, with 0.00 for free shipping and n/a where a shop doesn't serve the country. Together with the delivery time and the base price (a free-text label such as „10,63 € / 100 ml“), these are the fields Geizhals points out as partly legally mandated in Austria and Germany. The template leaves the Versand columns empty rather than guessing, because a default 0.00 would advertise free shipping on every offer.

If your shop has product variants, one row per variant must be submitted, and the differences must be readable from the product name or additional fields. The template does this by default: the name is the product title plus the variant title, so a size-M shirt never collides with the size-L one.

Two marking rules are easy to miss. B-Ware (anything not new and originally packaged) and margin-taxed offers must be clearly flagged in the name or another field (the sample does both at once). And keep expectations calibrated: Geizhals publishes no validator, no error list and no FAQ; the whole public documentation is one short page and a sample CSV. Onboarding runs through the sales team, and Geizhals reserves the right to decline a contract without giving reasons.