Stileo feed for Shopify

Glami runs Italy under the Stileo brand, and stileo.it/info/feed/ is not a sibling spec: it is Glami's spec translated. The same twenty elements in the same order, the same nine mandatory ones, the same hourly download, the same crawler IP ranges, the same sizes PDF and a DELIVERY example that still shows Czech carriers, untranslated. Even the per-item bid keeps the GLAMI_CPC name.

What is Italian rather than Czech is local: the currency is the euro, the description is expected in Italian, the category export carries the Stileo.it root and the page insists the gender comes first in every path. And where Glami runs a dozen country domains, Stileo is one country: stileo.es redirects to glami.es, so Spain belongs to the Glami template.

Stileo downloads one XML file from a public URL every hour. Unlike a price comparison feed, every size and every colour is its own SHOPITEM with a unique ITEM_ID, linked to its siblings by a shared ITEMGROUP_ID. Sold-out products and sold-out sizes must not appear in the feed at all. DELIVERY_DATE only says whether an item ships now or in a number of days.

Feedflock renders the feed per variant, leaves unavailable sizes out by default and regenerates the file every hour on a stable URL, so Stileo's hourly download always reads current stock. That matters for more than accuracy: a feed error is reported by email, and if the feed is still broken after 48 hours the shop is hidden until it is fixed.

Like Glami, Stileo has no gender element: CATEGORYTEXT is where it learns whether a product is for donne, uomini, ragazze or ragazzi. The Italian page states the rule its Czech original only implies: the gender always listed first, right after the Stileo.it root. The path should be as deep as possible with one kind of product per leaf. A combined leaf like Vestiti e gonne lands the product somewhere useless.

Stileo publishes its tree at stileo.it/category-csv/: 853 categories under 9 roots, in the same format as Glami's export, every path written with the Stileo.it root. Keeping the root matches the export and is the best pairing bet, though Stileo's own “Corretto” examples omit it. The tree is not registered in Feedflock yet, so the template prefixes your product type and you write the rest with the export at hand. CATEGORY_ID is “non supportato”, never a feed value.

Size values come from closed, case-sensitive lists: you send the bare value (38, XL, One size for accessories) and the sizing system separately in size_system whenever it is not EU or INT; the supported list includes IT. Feedflock sends each variant's size option as its own PARAM and leaves the value as you wrote it in Shopify, so the option values are where to get it right.

The main IMGURL shows the product alone on a white or light background, at least 400 px on a side and ideally 1500 px, with no watermark or text; model shots go to IMGURL_ALTERNATIVE. Stileo imports each image once and re-fetches it only when its URL changes, which Shopify's versioned image URLs do for you. Just make sure your image host does not block the crawler. If you use the STILEO piXel, its item IDs must equal ITEM_ID; the template defaults ITEM_ID to the variant SKU.