
Toppreise.ch feed for Shopify
Toppreise.ch is the price comparison for shoppers in Switzerland and Liechtenstein. It compares offers and sends the buyer to your shop: there is no direct sale on the site. Toppreise publishes no feed specification, so Feedflock's template is built on the field list Toppreise sent in writing: twelve fields, a header row, tab-separated CSV and gross prices in CHF. Feedflock renders that price list from your Shopify catalog and hosts it on a stable URL that Toppreise fetches two to three times an hour.

Setup
Live in five steps
From a bare Shopify store to a listed offer: the whole setup fits into one coffee break.
Check that you can register
Toppreise accepts online shops for Switzerland or Liechtenstein whose company is entered in the commercial register and registered for VAT, and whose shop shows prices including VAT. The form asks for the Swiss UID (CHE-123.456.789).
Install Feedflock
Add Feedflock from the Shopify App Store. It reads your products, variants, stock and images directly through the Shopify API.
Pick the Toppreise.ch template
Create a new feed and choose the Toppreise.ch template. The columns are mapped from the start: article number from the SKU, manufacturer from the vendor, the designation as vendor, product and variant title, the gross CHF price, EAN from the barcode, category, condition, deep link and image.
Fill in what Shopify does not hold
Map the manufacturer part number if you keep one in a metafield: Toppreise matches offers on EAN and MPN. Leave the shipping column empty if your shipping is flat, and check that your shelf price already contains the advance recycling fee where it applies.
Register with the feed URL
Fill in the dealer registration at toppreise.ch/haendleranmeldung and paste the hosted URL into the Preisliste / Feed-URL field. The registration must come from the company's management, it is non-binding, and a person at Toppreise follows up.
https://feedflock.appfleece.com/f/demo-toppreise/toppreise.csv
Catch feed issues before Toppreise.ch does.
Before every generation Feedflock checks that every field the channel requires is filled, and, on templates verified against the channel's own spec, that the values fit its rules. Most problems are fixed with one click, without editing products in Shopify.
The feed
What the channel receives
Artikelnummer Hersteller Herstellerartikelnummer Artikelbezeichnung Preis Versandkosten Gewicht Verfügbarkeit EAN Produktkategorie Artikelzustand Deeplink Bilderlink Variante SKU-2048 Nordlin Nordlin Linen shirt Sand M 59.00 0.25 im Moment nicht lieferbar 8594000123453 Clothing > Men's shirts Neuware https://shop.example/products/linen-shirt-sand?variant=44718293450817 https://cdn.shop.example/img/linen-shirt-sand.jpg

Nordlin
Linen shirt Sand
59 CHF
Feed fields
Artikelnummer
SKU-2048
Hersteller
Nordlin
Artikelbezeichnung
Nordlin Linen shirt Sand M
Preis
59.00
Gewicht
0.25
Verfügbarkeit
im Moment nicht lieferbar
EAN
8594000123453
Produktkategorie
Clothing > Men's shirts
Artikelzustand
Neuware
Deeplink
https://shop.example/products/linen-shirt-sand?variant=44718293450817
Bilderlink
https://cdn.shop.example/img/linen-shirt-sand.jpg
The channel
Where Switzerland compares prices
Toppreise.ch is aimed first at consumers in Switzerland and Liechtenstein, lists offers in CHF and counts around 700 connected shops in its dealer directory.
The checkout stays with you
The site exists only to compare the offers it collects: no direct sale and no support. The visitor clicks through to your product page and buys in your Shopify store.
Close to live prices
Toppreise fetches your price list with every update, two to three times an hour, and imports whatever changed. A new price does not wait for a nightly import.
The feed
- The template carries all twelve fields from Toppreise's own list, in its order, with a header row in clear German column names, which Toppreise asks for and lets you name freely
- Tab-separated CSV, Toppreise's first-choice delimiter, with tabs and line breaks filtered out of every value so no cell can ever shift a column
- Artikelbezeichnung defaults to vendor, product title and variant title: the manufacturer inside the designation, as the registration page asks, and again in its own Hersteller column
- Preis is the gross shelf price in CHF as a plain number with a dot: no currency sign and no thousands apostrophe
- EAN fills from the barcode and Herstellerartikelnummer is ready for your MPN metafield, the two keys Toppreise's automatic matching runs on
- Versandkosten stays empty for shops with flat shipping, exactly as Toppreise says, while Gewicht sends the variant weight in kilograms
Deep dive
How the Toppreise price list works
- One
CSVorXMLfile that Toppreise downloads from aURLyou provide - The registration form has a field for it: Preisliste / Feed-
URL - Toppreise fetches the file two to three times an hour and imports the changes
- More than one million offers in the feed? Toppreise asks for a short heads-up first
Technical details
Toppreise works on a file you host. One registration condition is that you update offers and prices regularly and can provide them as a CSV or XML file for download, and the registration form has a field for exactly that: Preisliste / Feed-URL. There is no upload, no SFTP and no API to integrate.
Toppreise's system then fetches the file with every update, two to three times an hour, and imports any changes. Feedflock hosts the price list on a stable URL and regenerates it as often as every hour, so each fetch reads your latest generated prices and stock. The only size figure Toppreise gives is one million offers: above that it wants to be told in advance.
Twelve fields, sent in writing
- Article number, manufacturer,
MPN, article designation, price, shipping cost or weight, availability,EAN, category, condition, deep link, image link - A header row is required; the exact column names are up to you, as long as they are clear
- Tab, semicolon or pipe as the delimiter, and it must be filtered out of the content
- Extra columns can help by industry: a size column for clothing, vintage and region for wine
Technical details
There is no public Toppreise feed specification: the only merchant page on the site is the registration form with six short bullets. The template is built on the field list Toppreise sent by e-mail in September 2026, twelve fields from article number to image link, plus the instruction to add a header row. The column names themselves are left to the sender, so the template uses plain German labels such as Artikelnummer, Hersteller and Preis.
For CSV, Toppreise prefers a tab, a semicolon or a pipe and requires that the delimiter never appears inside a value. The template uses tabs and strips tabs and line breaks from every cell, so the filtering is done for you. One optional Variante column is there for shops where a size or similar belongs in its own field; it is empty by default.
Matching runs on EAN and MPN
- Automatic matching usually runs on
EANandMPN - Offers that stay unsorted are matched to Toppreise's categories by the category in your feed
- The category is your own: Toppreise publishes no tree to map onto
- Shopify has no
MPNfield, so theMPNcolumn needs a metafield from you
Technical details
Toppreise says its automatic assignment of offers to products usually runs on the EAN and the manufacturer part number. EAN fills from Shopify's barcode field. The MPN column is empty by default, on purpose: Shopify has no MPN field, and a SKU sent as the manufacturer's number could attach your offer to the wrong product. If you keep the real MPN in a metafield, map it; it is the most useful thing you can add to this feed.
Whatever does not match is placed, as far as possible, by the category you send. That category is your own path, not a Toppreise code: Toppreise has a large tree on its site but publishes no export of it, so there is nothing to look up. The template sends the category from your category mapping.
Prices in CHF, shipping only when it varies
- Price in
CHFincludingVATand the advance recycling fee (vRG) - Shipping is not part of the price
- Flat or threshold shipping: the shipping column is not needed at all
- Otherwise a per-product shipping cost, or the weight as the alternative
Technical details
The price is your shelf price in CHF including VAT and, where it applies, the advance recycling fee; the site's footer adds the SUISA levy to that list and states that shipping comes on top. Shopify has no recycling-fee field, so if your shop adds the vRG only at checkout, the price in the feed would be short by it. Make sure the shelf price already contains it.
Shipping is conditional. If your shop charges flat shipping, for example a fixed fee up to an order value and free above it, Toppreise does not need the field in the feed. Only when shipping really differs per product does it want a per-product amount, or the weight instead. The template therefore leaves Versandkosten empty and sends the variant weight in kilograms.
Registration is for Swiss and Liechtenstein companies
- An online shop for Switzerland or Liechtenstein, in the commercial register and
VAT-registered - Shop prices shown including
VAT - The form asks for company,
UID, contact, shopURLand the feedURL - Filed by the management, non-binding, followed up by a person
Technical details
Not every Shopify store can join. Toppreise's conditions are an online shop for Switzerland or Liechtenstein, a company entered in the commercial register and liable for VAT, prices shown including VAT, and offers kept up to date in a downloadable file. The form validates the Swiss UID format, so a company identifier is needed at the door.
The registration may only be submitted by the company's management or on its behalf, and Toppreise states that it is non-binding. A person follows up, and Toppreise issues the access to its dealer area. Feedflock gives you the file the form asks for; the acceptance itself is Toppreise's decision.
The takeaway
One URL, a price list in the shape Toppreise asked for and fetches several times an hour. Your Shopify catalog stays the single source of truth, and the registration form gets exactly the file it has a field for.
Claude · ChatGPT
Or set up your Toppreise.ch feed in chat
Connect Feedflock to Claude or ChatGPT and ask. It creates the feed as a draft, maps your categories to Toppreise.ch's own tree and tells you what is still missing. You approve every change.
Create a Toppreise.ch feed for my store and map my categories.
I'll create it as a draft and show you each change before I make it.
FAQ
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